About Us

Iron Age Athletics is dedicated to helping people over 50 thrive

We believe that 100% is easy. We turn that belief into action with our “3 Things Every Day” habit stacking tactic – which is the centerpiece to a lifestyle of discipline and getting things done.

And finally, we believe in connecting with others – in creating a community of men and women who want to share their journey through this Iron Age – and more importantly – help each other to thrive by staying on the path and being accountable.

Our ultimate goal at Iron Age Athletics is to help people Thrive in all areas of their lives

  • Physical health
  • Mental health and well being
  • Social and community needs

My thriving starts with fitness and spreads out from there. When I am fit – I feel I can do anything and be anything – as if I have no limits. When I am feeling lean, clean and clear my confidence is high, I am calm and purposeful, and I can move my passions forward with enthusiasm.

I am positive and forward thinking.

In my Iron Age, that is a magical place to be.

I created the Iron Age Athletics brand to be for and about a “pride that thrives” – and the fitness foundations I have laid out here have worked for me and I know they will work for you as well.

As we enter and journey through the 50+ age bracket, I believe this can be the greatest epoch of our lives. If we stay positive, continue to look forward, stay fitness-minded, and stay connected – we can and will thrive.

Our values ensure this community is a safe, inclusive place where we can come together to inspire, motivate, celebrate and help each other.

  • Be positive/supportive
  • Be inclusive
  • Be helpful
  • Be accountable
  • Keep progressing
  • Continue to look forward
Jeff Luke
Jeff and Norm

How It Started

It all started a number of years ago when a few friends and I started texting our workouts to each other – mainly for accountability – but also for inspiration and motivation.

Since those early days, we have committed to exercising every day (#nodaysoff) and the group has grown to be an inclusive and supportive community of people who inspire and motivate each other, hold each other accountable and share so much more than daily workouts.

It is one of the most powerful things in my life.

It has been such a wonderful experience for all of us – we wondered what it might be like if other Iron Agers could experience this kind of support and community.

With that thought, Iron Age Athletics was born.