November Iron Ager of the Month
Our November 2024 Iron Ager of the Month is Miriam Lawrence. Why are you a fitness fanatic? What do you do to stay fit? I was a pretty avid (though [...]
Avoid the Drop
Avoid the Drop - with the “3 Things Every Day” Habit Stacking Platform: There is a misconception with the way in which most us “lose out” in the aging process. [...]
October Iron Ager of the Month
Our October 2024 Iron Ager of the Month is Ian Tonks. Ian has been into fitness his entire life. The past 40 years has been an ongoing journey between strength [...]
10 Benefits of Bi-Weekly Coaching
Many companies have replaced annual reviews with some form of 1 to 1 meetings. These meetings can be hugely beneficial to both the manager and the team member. While they [...]
5 Lessons from the Olympics
I love the Olympics. I love watching the Olympics. I love the display of athleticism, grit, determination and sportsmanship. It inspires me to no end, and always gives me lots [...]
Masters Runners … Are You Ready To Do a 180 With Your Training?
Book Review: “Easy Interval Method” by Klaas Lok That’s exactly what Mr. Lok is recommending … basically replacing your steady-state runs with relaxed interval sessions. It sounds a little crazy, [...]
August 2024 Iron Ager of the Month
Our August 2024 Iron Ager of the Month is Gene Meade. Gene loves working out, and enjoys the way it makes him feel. He tries to get some form of [...]
10 Tips for Exercising on a Cruise
I do two things that might seem like they are in conflict: 1) I exercise every day (2, 052 days in a row and counting) and 2) I go on [...]
Interview with Jennifer Fisher
Is DEKA FIT the Best Event to Test Your Fitness? Before we get into DEKA, I’m always interested in how people started their fitness journeys. What did you do as [...]
July 2024 Iron Ager of the Month
Our July 2024 Iron Ager of the Month is Yves Chandonnet Fox “Foxy”. Yves, in his early 50’s, is a triathlete currently training for a 70.3 in Italy this Fall. [...]
June 2024 Iron Ager of the Month
Our June Iron Ager of the Month is Shawn Hoyt. Shawn is in his mid 50’s and is on a mission to prove to himself and others that we [...]
Hybrid Fitness Template
The Iron Age Athletics Hybrid Fitness Template used by Founder, Jeffrey Luke Fitness is the foundation that my ability to thrive is built upon. And through trial and error, and years [...]
FREE “3 Things Every Day” Journal
If you are struggling with consistency, maintaining good daily habits or simply want a better way to track the good things you are already doing, download our FREE 3 Things [...]
How a Common Tool Set can Improve Conversations, Speed Decisions and Drive Action
Imagine one of your leaders comes to you with a new opportunity - say, a new product. The opportunity comes from a very small manufacturing company who is seeking a [...]
2024 Iron Age Athletics Manifesto
THRIVE. It’s not just a word of the day. It’s the word of my life. At least this stage of my life - my Iron Age. The greatest epoch of [...]
2nd Annual Iron Age Athletics Decathlon
It's almost that time! Time for the 2nd Annual Iron Age Athletics Decathlon. This is a ten event, one or two day virtual competition that really puts your fitness to [...]
How to Balance AND be Extreme
First, let's define EXTREME. Most of us aren't world-class athletes or olympians - where the extreme of the extreme live. There, every millisecond counts, every ounce counts, every calorie counts. [...]
Can you Still Workout Hard at 56?
Of course! So yes, I turned 56 this week …. and yes, I had a solid week of workouts. I really good week actually. I’m not training for anything in [...]
How to Start a Health/Wellness/Fitness Commitment
As of today, I have exercised in some way shape or form every day for 1,681 days in a row. Along the way I’ve learned a few things that will [...]
5 Tips to Make it Past National Quit Day
January 17th. The day most people quit their New Year’s resolutions or goals. National quit day. Don’t. Don’t quit today. Keep going. It will be worth it. Your best effort [...]
Support Small
I just got this great new shirt today from Find the Good - a small company supporting mental health with clothing, community and donations. A friend of mine shared a [...]
Calling All Over 50 Fitness Fanatics with Jeffery Luke
Very excited to announce Iron Age Athletics was featured on The Silver Edge Over 50 Health and Wellness podcast. I had a wonderful time speaking with Kevin English, founder of [...]
Why Every Entrepreneur and Small Business Needs a Business Model Canvas
BMK Coaching Case Study (part 1 and 2) Part 1: One of the best tools to fully understand your business and how it will launch, change & innovate as [...]
Inaugural Iron Age Athletics Decathlon Recap
Inaugural Iron Age Athletics Decathlon Recap This past Sunday I completed the inaugural Iron Age Athletics Decathlon - a ten event fitness test designed to test strength, speed and [...]